Freetrade launches in Sweden

Stock trading platform Freetrade has come to Sweden. It marks the first European launch for the fast-growing company. Freetrade plans to enter the Netherlands and Germany as well.

Freetrade, the online broker from the United Kingdom, provides investors with American, British and European stocks and Exchange Traded Funds (ETFs). The platform has over 1 million users and was valued at around 785 million euros (650 million pounds).

Swedish launch

The investment platform received authorisation from Swedish financial regulator Finansinspektionen earlier this week. Before a full launch, however, Swedish investors will have access to a beta-version ‘in the coming months’. Users can sign up for a waitlist to get access.

Freetrade is currently active in its home country the United Kingdom and, as of last year, Australia. Sweden can now be added to that list, including a new office in Stockholm. The company also plans for further European expansion, aiming to launch in the Netherlands and Germany.

“I am thrilled for us to be able to charge ahead with our expansion.”

“We’ve always considered Freetrade to be a European company at heart, and I am thrilled for us to be able to charge ahead with our expansion,” says Adam Dodds, CEO of Freetrade. He adds: “There is a massive opportunity for our business to offer European retail investors a low-cost and simple way to invest for the long-term.”

Fast-paced growth

The Swedish launch follows a period of fast-paced growth for Freetrade during the Covid-19 pandemic. Since May 2020, users on the platform have increased from 150 thousand to more than 1 million – a nearly 600 percent increase in 1,5 years. Last year, the platform won the Fintech App of the Year Award during the AltFi awards.